ISC leverages an audacious, hands-on strategy for sales and marketing. ISC will effectively and efficiently evaluate, support and market any product we serve – directly to the appropriate targets.
As an agency, we act as an autonomous, impactful extension of our clients: providing a frugal alternative to an internal sales and marketing team. Our success is diametrically measured and rewarded with the market success of our client. As a stealth extension, we can reinforce existing initiatives or spearhead the next opportunity.
Build relationships with wholesale and independent distributors, volume buyers, etc. Distribution allows your product to expand its reach and presence nationally or regionally, whatever your goals. InStoreConnection’s distribution experts can help you design a distribution schematic.
Horizontal integration allows for the expansion of existing operations rather than the establishment of new operations. Vertical integration is the act of expanding into new operations to decrease your reliability Page 3 of 11 on other companies for production or distribution. InStoreConnection works with your company to determine the best path forward.
Customer relationship management programs are used to ensure not only raw materials, but service gets to customers after sales are completed. InStoreConnection can help you automate business processes used for sales, service and customer support to make sure customers get the support and services they need
InStoreConnection helps you deliver products to customers faster and with greater accuracy; Track shipments to ensure they reach their destination safely; Maintain optimal inventory levels so you always have what customers want in stock.
InStoreConnection are experts in internal vs. external collaboration, initiatives to reduce lead time, tighter feedback from customer and market demand, and customer-level forecasting.
InStoreConnection optimizes order processing and minimizes the number of steps in processing an order to the satisfaction of the customer. It may also include workshopping the processing of returns and re-adjustment of inventory records.
InStoreConnection consults on your management and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.
InStoreConnection can workshop any and all activities related to obtaining products and materials from outside suppliers/supply sourcing, negotiation, order placement, inbound transportation, storage, handling, quality assurance, scheduling, supply continuity, hedging, and research into new sources or programs.
As product life cycles continue to shorten, reducing the time to market is essential; integrating the best possible supply chain flow for the best combination of products and markets. InStoreConnection will work with your team to create the best possible path to market.
Returns management with InStoreConnection involves reverse fulfillment logistics, workshopping customer service response, and helping you handle returns optimally.
Improve the movement and storage of materials within your warehouse and handling of transactions: shipping, receiving, put away, picking, etc. InStoreConnection are experts and will work with you from A toZ.
Maximize the reliability and efficiency of your distribution network, while minimizing costs from transport and storage. Inbound logistics refers to the transport, storage and delivery of incoming goods; Outbound logistics outgoing goods. InStoreConnection are experts in both
InStoreConnection manufacturing specialists examine elements of your products’ procurement process: from purchase planning, supplier research and selection, value analysis, price negotiation, supply contract administration, and inventory control.
Grow or examine the potential of your distribution schematic with your InStoreConnection executive member
Your products’ after-sales service is crucial to satisfying your customers and achieving higher margins or repeat orders. Your InStoreConnection executive team member works with you to create actionable programs for all your customers
Also known as reverse logistics; Ensure proper disposal of product by working with your InStoreConnection team member.
InStoreConnection design team creates engaging vehicles to market and display your product in-store.
InStoreConnection examines the production of your product for opportunities
Give your company eco-conscious branding potential by asking InStoreConnection for ideas and a plan
for implementation.
Expand internationally with the help of our InStoreConnection international team.
Ensure proper disposal, or move goods from their typical final destination for the purpose of capturing
value - a InStoreConnection specialty.
InStoreConnection creates in-store marketing materials to present and sell your product in the most compelling, modern way: From packaging to collateral to displays.
Display vehicles for products in store: stand-alone PDQs, bowls, racks, etc. InStoreConnection has done it all.
Optimize the sales potential of your digital properties with our expert InStoreConnection web design team. Foster sales through your website or social media portals
Don’t have a website yet? Hate your current one? What about Facebook, Instagram, or Twitter? Use InStoreConnection’s team to help you create your new web presence from the ground, up.
A website can make or break a product’s success: your branding says a lot about your legitimacy, audience, and often acts as a portal for online sales - to consumers and distributors. InStoreConnection’s web team not only designs and develops websites, but optimizes your site for conversion and for search engines
A website is only as good as its SEO - if your site isn’t found in search results, then it won’t be seen. Leverage the industry’s best talent to ensure your site has the best possible opportunity to be found.
When SEO just won’t cut it, a Pay-Per-Click campaign can ensure your site and its offerings are seen first in relevant searches.
A logo is more than just a picture: it’s a physical representation of your brand, the emotion it evokes, the security of working with you, the trust you build with your consumers and business partners. Looking at your logo should excite and inspire you. InStoreConnection will work tirelessly to ensure just that
As email has replaced formal or hard-copy correspondence, it’s become increasingly important that our emails and email marketing integrate holistically with the larger branding schematic of our companies
A full suite of branded materials to complete your company’s or product’s image: business cards, brochures, stationary, marketing materials, letterheads, etc.
In-store or tradeshow sales and marketing materials to best advertise your products’ capabilities and strengths, in a compelling and attention-grabbing way.
Ensure your product leaves a lasting impression by creating extraordinary and clever promotional pieces.
Just as integral to a products’ success as the ingredients are the packaging. Pairing your product with a unique packaging design ensures it grabs attention on shelves and beyond.
Have an idea for a product, but not quite sure how to make it reality? InStoreConnection’s designers can help with the prototyping of sophisticated consumer products, optimizing for ergonomic design or simply creating the product that matches the image in your minds’ eye.
This is how you want your team, product or business perceived by consumers. InStoreConnection can help you find the name, term, design, symbol, or any other feature to help identify you as distinct from your competitors.
A piece of branded entertainment is any piece of content - video, imagery, etc. - that is made with a brand's personality, positioning and marketing objectives in mind.
As brand loyalty declines in today’s consumers, keeping consumers and customers engaged in your products’ development can be the key to extending your products’ life cycle. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline - InStoreConnection can help with either.
If your brand is passionate about a particular cause or issue, you can explore that with your branding as a marketing objective. You can also set it as a unique initiative to drive sales or engagement.
When a crisis hits your brand, it can be a challenge to see the forest through the trees. InStoreConnection can help you create an internal and external message to forge ahead positively and emerge on the other side stronger than before.
The driving force of all brands has to come from data, or customer analytics. Analytics drives your manufacturing flow and marketing. InStoreConnection makes sure you’re asking the right questions and using the answers to drive profits for your company
Access your customers with a direct marketing campaign, be it print, digital or otherwise. Creatively expand your reach with our experienced marketing team - using catalogs, outdoor marketing methods, magazine, social media advertisements, etc.
Create extraordinary collateral online with professionally produced digital media.
Customer Relationship Management and Support fosters engaged and repeat customers for long term sales
This is the targeted, measurable, and interactive marketing of your product using digital technologies to reach and convert leads into customers. Our objective is not just to promote your brand or product, but to build preference and increase sales. InStoreConnection uses any number of techniques, but at the core will always be internet and mobile (smartphone) marketing
Large scale guerrilla marketing for total brand immersion. Our goal is to create a memorable experience and genuine, deep-seated emotional connection to your brand. This is a InStoreConnection specialty
Keeping your employees engaged in your brand’s identity keeps your brand story consistent and strong. We’ll help you workshop your internal communications to make your workplace a living and breathing representation of your brand’s values
If you’re having trouble reaching your audience, InStoreConnection can help you with your list building: for e-newsletters, sales leads, or any other initiative.
InStoreConnection strategically focuses on growing your customer base and retaining existing customers through incentive-based marketing initiatives. The most common form of loyalty marketing is “airline miles” for frequent fliers; InStoreConnection will create an applicable alternative for your products’ growth.
As consumers switch to their smartphones for the majority of internet page views, a mobile marketing strategy is no longer an option - it’s a necessity. InStoreConnection creates mobile-specific marketing initiatives to ensure all your digital properties - whatever the medium or viewing device - can act as a sales engine.
